Dear Members,

This month, we will participate in the Victorian Responsible Gambling Foundation’s Love the Game round, standing united with hundreds of community clubs across the state against sports betting promotion.

‘Our coaches have made a game plan to talk to our players about the risks associated with sports betting. Our President Ben Di Lorenzo has said ‘With so many gambling ads out there, we need to ensure they understand the potential for harm.

‘Like other Love the Game partners, our club refuses sports betting sponsorship and is taking a proactive approach in helping our players to develop the skills to think critically about sports betting ads and explore the risks the ads ignore.’

Foundation CEO Shane Lucas said it is concerning that kids, especially those who play or watch sport, are exposed to sports betting promotions from a young age.

‘Our Love the Game partners play a crucial role in reducing the exposure of young people to sports betting ads and driving conversations about the risks of sports betting.

‘As role models, coaches can help equip younger players to make informed choices about gambling as they approach adulthood and, ultimately, reduce the risk of gambling harm.’

More than 650 sporting clubs, including Victoria’s 10 AFL teams, 12 leagues and commissions, and community clubs, are Love the Game partners. They encourage coaches and parents to talk to kids about the risks of sports gambling.

For hints and tips on how to speak to start the conversation, visit:

Throughout May, Love the Game rounds will be played across Victoria. Participating clubs are encouraged to share their photos and experiences on social media using #lovethegamenottheodds.


Anyone negatively affected by their own or someone else’s gambling can call the 24/7 Gambler’s Help line on 1800 858 858 to access free, confidential advice, support and referral.


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